2mins: The startup tackling Britain’s financial literacy crisis

The UK has one of the lowest levels of financial literacy in the developed world. A 2024 Santander study found that only 47 per cent of UK adults could correctly answer at least five out of seven financial knowledge questions, compared with 62 per cent across OECD countries. The same survey found that only 1 per cent of primary school teachers believed their pupils had adequate financial skills. The government is expanding financial literacy through curriculum mandates and the HM Treasury’s Financial Inclusion Strategy, under which financial education will become statutory in primary schools across England starting in Autumn 2028. But critics argue this will still leave millions of children each year woefully unprepared for real life. That challenge inspired Emily Boxall and her father, Chris, to set up their edTech startup 2mins to try and address this growing problem. The genesis of the idea came from Chris’s interactions with clients at Fundamental Asset Management, many of