Arsenal can overtake Real Madrid and become biggest brand in world, say owners KSE

Arsenal’s owners believe they can become “the biggest brand in the world” after being stunned by the global celebrations which greeted their long-awaited Premier League triumph this year. Footage of Gunners fans swarming the streets of East Africa and monuments from New York City to Guangzhou being lit up red flooded social media before 1m fans lined North London for the trophy parade.  Kroenke Sports and Entertainment, whose multi-sport portfolio includes Arsenal, the NFL’s LA Rams and NBA’s Denver Nuggets, has taken note, said Kevin Demoff, KSE’s president of team and media operations.  “I think Arsenal can be the biggest global brand in the world,” Demoff, also president of the Rams, told sports industry conference Leaders Week London at Stamford Bridge. “When you look at the opportunity in London and the success the team’s had, and when you look at the parade in Kenya, I think that s what we re all striving for. We build our global brands to model them after Arsenal.”