Does the Range Rover Sport Electric have the harder job?

The full-size Range Rover Electric has the ultra-luxury EV market largely to itself. The cheaper, sportier Range Rover Sport Electric faces a far bigger fight, and JLR needs it to win. It has been quite a week for JLR. Jaguar finally revealed its £130,000 Type 01 in New York on Tuesday, but the car that matters far more to the group’s balance sheet went on sale a few days earlier. Range Rover has been JLR’s profit engine for years, cushioning everything from Jaguar’s sales collapse to this summer’s job cuts. In the three months to June, Range Rover, Range Rover Sport and Defender made up more than 80% of the cars JLR shipped, so the new Range Rover Sport Electric has to prove that the group’s most important brand can keep the money coming without an engine. That’s a tougher job than it sounds, because the two electric Range Rovers share a great deal of engineering but sit in very different parts of the market. The full-size Range Rover Electric costs upwards of £150,000 and has v