Genesis GV60 Magma review: Electric SUV drives like a hot hatch

Genesis has a visibility problem – and not one that can be cured with parking sensors or a rear-view camera. Despite being present in the UK since 2021, many have still never heard of this South Korean car marque, let alone considered buying one instead of a Mercedes-Benz or BMW. The numbers tell a similar story. Genesis sold just 1,225 vehicles in Britain last year, which compares to 93,124 for its parent company, Hyundai. Even Lexus, Toyota’s more-or-less equivalent premium offshoot, shifted 16,454 cars during the same 12-month period. This is where Magma comes in. Taking on Mercedes-AMG and BMW M, the sporty sub-brand is on a mission to get Genesis noticed. And the signature Magma Orange paint seen here is just the start. Genesis Magma Racing is also running its GMR-001 Hypercar in the World Endurance Championship (WEC). And anyone with a spare €120 can book the Genesis ‘Track Taxi’ at the Nurburgring – a high-speed passenger ride where thrill-seekers can choose between t