
M&G tilts focus to life channel as asset management demand stalls
By Katherine Langford
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A Leicester City supporters’ group has accused the club of tarnishing its family-friendly reputation by allowing itself to be linked to porn and unlicensed gambling. The Foxes Trust is a long-standing critic of Leicester’s front-of-shirt sponsorship deal with BC Game, an offshore crypto bookmaker which does not have a licence to operate in the UK or US, but this week raised fresh concerns after BC Game announced a partnership with Russian adult content creator Eva Elfie. “Most Leicester City supporters will know by now the Trust s dismay and discontent with BC Game being our front of shirt sponsor,” it said. “BC Game have now announced a new partnership with international content creator and esports personality Eva Elfie… who just happens to be an international porn star. It added: “The Club has not only partnered with a gambling company, but chosen one that is unlicensed to operate in the UK, has unanswered questions about the legitimacy of its funding and its origins, a