NDDOT Earns International AAMVA Award for Motorcycle Safety Campaign

STATEWIDE, N.D. — The American Association of Motor Vehicle Administrators (AAMVA) has recognized the North Dakota Department of Transportation (NDDOT) with the 2026 Communications Overall Campaign Award in the budget under $50,000 category for its “Love” motorcycle safety campaign. The international award honors the campaign’s content, innovation and effectiveness. The campaign connected the freedom, excitement and community of motorcycling with a personal reminder: Protect what you love by riding prepared. Riders were encouraged to wear all the gear, all the time, follow traffic laws and complete a motorcycle safety course. At the time the campaign was developed, motorcyclists accounted for 15% to 21% of North Dakota traffic fatalities over the preceding several years. The campaign focused on male riders, who were disproportionately represented in fatal motorcycle crashes, and the loved ones who encourage them to ride safely. “Behind every rider is someone who wants them to make it h