Orange or CMA CGM: Who could replace Altrad as France Rugby’s shirt partner?

France Rugby is set to replace Altrad as its front-of-shirt partner. City AM asked industry experts who could get the new gig. Rugby’s big 10 nations, unsurprisingly, garner much financial support from major commercial deals, with front-of-shirt sponsors the most lucrative source of income. O2, Vodafone (twice), Vittoria, Altrad (twice), Cadbury and FNB are the big hitters set to feature on kits at rugby’s Nations Championship, which resumes this weekend. But for construction firm Altrad, founded by Syrian-born French resident Mohed Altrad, it will be the last year adorning the front of the famous Les Bleus shirt.  After nearly a decade the French Rugby Federation this week reportedly signed the document that concluded the partnership, effective July 2027. So who could take over after the Six Nations? “France has a €10m shirt to sell and a small pool of buyers who can afford it and for whom it would make commercial sense, so the FFR should look beyond rugby’s traditional sp