PwC names new head to lead Business Services practice

Big Four giant PwC UK has appointed a new head to lead its business services practice, an arm that focuses on eight sectors, including legal and professional services. Rebecca Cooke, a partner in the firm s consulting practice with over 12 years at the firm, will serve as its UK business services leader, replacing current head Mark Anderson, who led the practice for four years. The practice advises businesses, including law firms, consultancies, and recruitment agencies, on issues such as retaining talent, adopting technology, and reducing overheads to help firms grow and scale. The move follows PwC s active work to have business and professional services included in the UK government s Industrial Strategy, with a senior partner at PwC UK and Middle East appointed in June as business co-chair of the government s Professional and Business Services Council (PBSC). “Business Services is a hugely important part of the UK economy and one with enormous opportunity ahead, Cooke