Red Bull investment can be Prem Rugby template amid growing losses

Red Bull’s investment into Prem Rugby can be used as a “template for revitalising professional rugby in England” amid concerns about losses across the top flight, a new report has said. The energy drinks tycoon purchased Newcastle in 2025, kickstarting a flurry of investment into Prem Rugby. Since the takeover the club have enjoyed sold out matches and an impressive list of players added to their roster. And it could end up being the first domino in a series of successful cash injections into Prem Rugby’s 10 teams, according to the third edition of the Leonard Curtis Rugby Finance Report. The report covers the 2024-25 season, which ended with Newcastle’s takeover. Since then AFC Bournemouth owner Bill Foley has purchased Exeter Chiefs and vacuum cleaner magnate Sir James Dyson acquired 50 per cent of Bath. There are warnings, however, over Newcastle’s sluggish revenues – in the 2024-25 season they only reached around 25 per cent of the highest grossing club, Harlequins. The