Sainsbury’s hopes to regain narrative after Morrisons merger bombshell

Sainsbury s is set to update the market on its latest numbers this week. But the City has one thing in mind: merger talks with Morrisons, writes Felix Armstrong As Sainsbury’s boss Simon Roberts gears up to face the market later this week, business hacks will be getting used to the usual riposte: no comment. The one thing the grocery chief executive is desperate to swerve is the main point he ll be quizzed on: why his supermarket walked away from merger talks with Morrisons and whether it can rule out going back to them. Sainsbury’s has been making steady market share gains, cementing its position as the UK’s second biggest supermarket chain, far beyond the reach of discounters Lidl and Aldi as they put pressure on Morrisons and Asda. The orange-liveried grocer has been putting on decent share gains too, adding 20 per cent to its market value across the last five years. The stock has performed especially well this month, putting on five per cent to approach its highest lev