Saxo Bank taps Norris, Bale, Sabalenka and Courtois for investment trends

Saxo Bank will tap the psyches of the likes of Lando Norris, Gareth Bale and Aryna Sabalenka as part of a new partnership with nine global athletes. The Danish bank announced on Monday that it will explore the mindset and habits of the current and former athletes to “examine how these principles translate into successful investing”. The partnership involves Formula 1 driver Norris, footballers Bale, Thibaut Courtois and Rasmus Hojlund, tennis players Sabalenka and Stan Wawrinka, as well as speed skater Jutta Leerdam, judo fighter Teddy Riner and chess champion Magnus Carlsen. “Athletes and investors share many of the same qualities – ambition, discipline, and a long-term mindset – which make these partnerships a natural fit for us,” the bank’s chief Daniel Belfer said. “We want to explore what investors can learn from individuals who have spent their lives mastering their craft.” Saxo Bank was acquired by Swiss private bank J. Safra Sarasin in two stages this year, with the