Why consulting giants aren’t quaking at Anthropic’s new AI venture

Consulting firms have long focused on advising clients on adopting new tech, but now the biggest AI giant seems to be keen to adopt advisory skills, as the consultancy sector continues to pivot, writes Maria Ward-Brennan ​Last week it was revealed that Anthropic, the company behind some of the world’s most advanced AI models, plans to launch a new AI consultancy in Europe after partnering with London-based private equity firm Hg. ​Industry consultants told City AM that this was ‘unsurprising’, as the sector has been waiting for this type of move, but it comes at a pivotal time for the consultancy market. ​Over the last financial year, the traditional Big Four giants of KPMG, EY, PwC, and Deloitte posted roughly a two per cent increase in UK revenue. But while general consulting and advisory were in the red, mandatory regulatory work and specialised AI and tech transformation advice drove the growth. ​But it is not just these firms. The same is happening at the MBB firms, as