Domino’s Pizza loses pace after World Cup rush

Sales growth at Domino’s Pizza has slowed in recent months, as the takeaway giant struggled to extend the boost in takings it enjoyed during the World Cup this summer. The London-listed firm posted sales growth of 2.3 per cent in the three months to the end of September, slowed from 5.2 and 4.5 per cent in the previous two quarters. Domino’s said it saw “positive benefits” from the World Cup in the start of its third quarter, but this football fever did not last long enough to replicate its surge in sales growth from earlier in the year. In August, the pizza maker had credited the World Cup and a positive response to its new fried-chicken-style range for its jump in revenue to £354m in the first half of the year. The firm’s 2.3 per cent sales growth in the last three months comes in well below its four per cent growth in the year to date. As well as the drop in the value of sales, fewer customers have opted for Domino’s in recent months. Order growth slowed from 2.2 t