Eastern City BID launches campaign to ‘shape future of the Square Mile’

Eastern City Business Improvement District (BID) this week launched its campaign for a second five year term representing the people and places of the Square Mile’s highest district. The BID has pledged to build on its work improving public spaces, collaborating with cultural institutions and encouraging after-work activities in an area that has already transformed over the last decade. The proposal for the second term, which will be subject to a ballot on 27 January, also recognises the changing face of the City, which will require 1.2 million square metres of new office space by 2040. Eastern City BID highlights At a glitzy launch event at The Treehouse in 40 Leadenhall, the team presented their vision for the next five years as well as underscoring some of their success to date. Highlights included: 20.8 million impressions across its area promotions campaigns Over 180,000 people attending 400 plus events and cultural activations £465,433 invested in redesigning,